Another streaming service for Broadway shows will debut next month

Another streaming service for Broadway shows will debut next month

A streaming war is brewing on Broadway.

With coronavirus restrictions keeping theater marquees dimmed since March 12, a new streaming service called Broadway on Demand is set to debut next month, going head-to-head with seven-year-old streamer BroadwayHD.

The new service has been light on details, but says it will offer a library of content, exclusive livestream events, interactive platforms, and video lessons from leading theater instructors. Its roster of more than 100 archived shows from around the world will be announced soon.

The new service will compete against the established BroadwayHD, which was founded in 2013 by Tony-award winning producers Stewart Lane and Bonnie Comley. BroadwayHD, which costs $8.99 a month or $99.99 a year, offers over 200 titles, including “Oklahoma!,” starring Hugh Jackman, and Ian McKellen as “King Lear,” as well as theater documentaries.

“Broadway is a giant global brand, and its impact extends far beyond a few blocks in Midtown Manhattan,” Broadway on Demand’s Chief Executive Sean Cercone said Thursday in a statement. “This platform is our way of breaking down geographical and economic barriers so that the entire world can partake in all the wonders that Broadway has to offer.”

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