Eric Dickerson to the rescue.
The Hall of Famer and former Rams running back has volunteered to be the voice of the fans who were upset with the new logos the franchise unveiled on Monday.
“@RamsNFL fans, I reviewed your comments regarding new logos and share in your disappointment,” Dickerson tweeted on Wednesday. “I’ll be speaking with the Rams on our behalf.”
In the tweet, Dickerson included a pair of alternate logos and asked fans for their feedback on them.
Dickerson, the Rams’ vice president of business development, was even more blunt in an interview with the Los Angeles Times when speaking about the new logo with a ram’s head.
“Someone said it looks like a penis; it did,” Dickerson told the newspaper. “That says it all right there. That should be enough for the Rams to say we messed up. We’re going to keep what we got.”
Other common complaints among Rams fans, who have started an online petition to change the logos, is that the main logo that shows “LA” with a ram’s horn sticking out of the “A” make it read like “LAC” — or the Los Angeles Chargers, who will share the new SoFi Stadium with the Rams.
“The one that says L.A. — that looks like a Chargers logo,” Dickerson told the paper. “If you told me that was a Chargers logo, I’d say OK, that ain’t bad. … The [Rams] fans hate it. They just don’t like it. The fans are the ones who are going to wear it. The people in the office, they wear it, but they don’t buy it.”
The Rams are set to unveil new uniforms to match the new logos later this spring. It remains to be seen whether they tweak the logos before then.
Meanwhile, Rams COO Kevin Demoff said during a local telethon Tuesday that if more than $2 million was raised, he would read mean tweets about the new logos, according to ESPN. The Rams said $2,045,000 was raised.
“I’m sure it will be a surprise. It will be change,” Demoff said before the logo unveiling. “But lots of things are, and I think it’s a change that our fans will come to know and love over time.”